77ad Privacy Policy

77ad is an internationally licensed online gaming platform operating under a recognised gaming authority licence. The 77ad platform — accessible at 77ad.one — provides sports betting, live casino, slot games, lottery draws, and jackpot competitions to registered adult members, with a particular focus on serving English-speaking players across Pakistan including Karachi, Lahore, Islamabad, Faisalabad, and beyond.

For the purposes of this Privacy Policy, 77ad acts as the data controller in respect of all personal data collected from users of the 77ad platform. This means that 77ad determines the purposes and means of processing your personal data and is accountable for doing so in accordance with applicable data protection standards.

This Privacy Policy applies to all personal data collected through the 77ad website, mobile web experience, and any communications between 77ad and its registered members. By creating a 77ad account and using our services, you acknowledge that you have read and understood this Privacy Policy in its entirety.

77ad collects personal data through several channels — directly from you at the point of registration and during ongoing use of our platform, automatically through your interaction with our website, and from third-party verification service providers during the KYC process. The categories of data we collect are outlined below.

77ad uses your personal data only for defined, legitimate purposes directly related to the provision of our gaming services and our compliance obligations. We do not use your data for any purpose that is incompatible with the purposes described in this section.

• Account creation and management — to register your 77ad account, verify your identity, manage your login credentials, and maintain your account in good standing.
• Service delivery — to process PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other accepted methods; to settle bets and game outcomes; and to credit bonus funds to your account.
• Identity verification and KYC compliance — to fulfil our obligations under our gaming licence, including age verification (21+), anti-money laundering checks, and fraud prevention screening.
• Responsible gaming management — to monitor betting patterns, identify indicators of problem gambling, apply deposit limits and self-exclusion tools, and fulfil our duty of care to all members.
• Customer support — to respond to your enquiries, resolve disputes, process complaints, and provide 24/7 live chat assistance.
• Platform improvement — to analyse usage patterns, improve the 77ad website experience, resolve technical issues, and develop new features relevant to Pakistani players.
• Security and fraud prevention — to detect and prevent unauthorised account access, identify duplicate accounts, and investigate suspicious betting or payment activity.
• Marketing communications — to send promotional offers, bonus notifications, and platform updates to members who have opted in to receive such communications. You may opt out at any time.
• Legal and regulatory compliance — to fulfil reporting obligations to our licensing authority and, where legally required, to cooperate with law enforcement or regulatory agencies.

Every instance of personal data processing at 77ad is grounded in a defined legal basis. We do not process your data without a lawful justification. The principal legal bases we rely on are as follows:

• Contractual necessity — the majority of our data processing is necessary for the performance of the contract between you and 77ad — that is, the delivery of gaming services, processing of PKR transactions, and management of your account.
• Legal obligation — certain data processing is required to comply with our licensing obligations, anti-money laundering laws, and Know Your Customer (KYC) requirements. This includes identity verification and the retention of transaction records.
• Legitimate interests — we process technical and usage data on the basis of our legitimate interest in maintaining the security and integrity of the 77ad platform, preventing fraud, and improving our services for all members.
• Consent — where we send you direct marketing communications or use non-essential cookies, we do so only on the basis of your explicit consent, which you may withdraw at any time without affecting the lawfulness of prior processing.

77ad does not sell your personal data. We share your data only in the limited circumstances described below, and only with parties who are bound by appropriate data protection obligations.

• Payment processors — JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and 1LINK receive the minimum financial data necessary to process your PKR deposits and withdrawals. Each payment partner is bound by its own regulatory obligations and industry security standards.
• Identity verification providers — third-party KYC service providers receive identity documents and biometric data solely for the purpose of verifying your identity in compliance with our licensing requirements.
• Game and software providers — casino game, slot, and lottery software providers may receive anonymised or pseudonymised technical data necessary to deliver their games through the 77ad platform. They do not receive your identity or financial data.
• Regulatory and licensing authorities — our licensing authority may require access to certain member data as part of ongoing compliance audits or specific regulatory inquiries. 77ad cooperates fully with all lawful regulatory requests.
• Law enforcement — where 77ad is legally compelled to do so by a court order, regulatory directive, or law enforcement request, we will disclose the minimum necessary member data required to comply with that obligation.
• Internal group companies — where 77ad operates through affiliated group entities, limited member data may be shared within the group for operational, compliance, or support purposes, subject to equivalent data protection standards.

77ad uses cookies and similar tracking technologies on our website to ensure the platform functions correctly, to remember your preferences, and — with your consent — to analyse how players interact with our pages. Below is a summary of the cookie categories we use.

• Strictly necessary cookies — these cookies are essential for the 77ad platform to operate. They manage your login session, maintain your account security state, and ensure that your PKR wallet balance and bet slip function correctly. These cookies cannot be disabled without affecting core platform functionality.
• Functional cookies — these cookies remember your preferences such as language settings, preferred payment method, and responsible gaming tool configurations. They improve your experience but are not essential to core functionality.
• Analytical cookies — with your consent, we use analytical cookies to understand how visitors navigate the 77ad website, which game categories are most popular, and where technical issues arise. This data is used in aggregate form and does not identify individual users.
• Marketing cookies — with your explicit consent, marketing cookies allow 77ad to display relevant promotional content to you during your session and, in limited circumstances, through partner networks. You may opt out of marketing cookies at any time through your browser settings or our cookie preference centre.

You may manage your cookie preferences at any time through your browser settings. Note that disabling strictly necessary cookies will affect your ability to log in to your 77ad account and use core platform features. 77ad does not currently respond to browser-level "Do Not Track" signals, as there is no universal standard for their interpretation.

77ad retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes or enforce our agreements. The table below summarises our standard retention periods by data category.

Upon expiry of the applicable retention period, 77ad will securely delete or anonymise your personal data in accordance with our data destruction procedures. Anonymised data that can no longer be linked to any individual may be retained indefinitely for statistical and platform development purposes.

77ad employs a layered, defence-in-depth approach to the security of your personal and financial data. Our security programme encompasses both technical controls and organisational policies designed to protect member data against unauthorised access, loss, alteration, or disclosure.

• Encryption in transit — all data transmitted between your device and 77ad servers is protected using TLS 1.3 protocol. Our website enforces HTTPS on all pages without exception.
• Encryption at rest — sensitive data stored in our databases — including CNIC records, financial data, and account credentials — is encrypted using AES-256 standard encryption.
• Access controls — member data is accessible only to 77ad staff who require it to perform their specific job function. Role-based access controls and multi-factor authentication are enforced for all internal systems.
• Intrusion detection and monitoring — 77ad's infrastructure is monitored continuously for anomalous activity, unauthorised access attempts, and security incidents. Automated alerts trigger immediate investigation by our security team.
• Third-party security audits — 77ad's platform and data handling practices are subject to periodic independent security audits and penetration testing to identify and remediate vulnerabilities.
• Data breach response — in the event of a confirmed personal data breach that poses a risk to member rights, 77ad will notify affected members and the relevant regulatory authority within the timeframes required by applicable data protection law.

As a registered 77ad member, you have a number of rights in relation to your personal data. 77ad is committed to facilitating the exercise of these rights promptly and without unnecessary obstruction. All requests are handled within 30 days of receipt, with an extension of up to two further months available for complex requests.

If 77ad becomes aware that personal data has been collected from a person under the age of 21 — whether through registration fraud, a guardian's failure to supervise minor access, or any other means — we will immediately suspend the relevant account, delete the personal data collected, and take appropriate action in accordance with our Terms and Conditions.

Parents and guardians in Pakistan are strongly encouraged to make use of parental control tools available on their home networks and devices to prevent minors from accessing online gaming platforms including 77ad. If you believe a minor has registered an account or accessed the 77ad platform, please contact our support team immediately via live chat so that we can investigate and take appropriate action without delay.

77ad operates under an international gaming licence, and some of the third-party service providers we work with — including game software providers, identity verification partners, and cloud infrastructure providers — may be located outside of Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan.

Wherever such transfers occur, 77ad takes appropriate steps to ensure that your personal data receives an adequate level of protection. These steps may include:

• Transferring data only to countries that are recognised as providing an adequate level of data protection by relevant regulatory standards.
• Implementing standard contractual clauses or equivalent contractual safeguards with third-party recipients that impose data protection obligations equivalent to those described in this Privacy Policy.
• Conducting due diligence on all international third-party processors to verify that they maintain appropriate technical and organisational security measures.

By registering a 77ad account and using our platform, you acknowledge that your personal data may be transferred, stored, and processed internationally as described in this section. If you have questions about international data transfers or the safeguards in place, please contact our support team via live chat.

77ad reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our licensing obligations. When we make material changes to this policy, we will notify registered members by email to the address associated with their 77ad account, by a prominent notice displayed on the 77ad website, or both.

The "Last Updated" date at the top of this Privacy Policy will always reflect the date of the most recent revision. We encourage all 77ad members to review this Privacy Policy periodically to stay informed about how we protect your personal data. Continued use of the 77ad platform following notification of a material policy change constitutes acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or 77ad's handling of your personal data, please do not hesitate to get in touch. Our dedicated support team is available 24/7 to assist all members across Pakistan.

• Live Chat — the fastest way to reach us. Available 24/7 directly inside your 77ad account dashboard after logging in.
• Email — send your data protection enquiry to [email protected]. Please include your registered username and a clear description of your request. We respond to all data-related requests within 30 days.
• Written correspondence — formal data subject access requests and erasure requests may also be submitted in writing via the contact details provided in your 77ad account dashboard under the "Help & Support" section.

77ad takes all privacy-related communications seriously. If you are not satisfied with our response to your data protection request or concern, you may have the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction governing our gaming licence.